Is a website important to succeed in business? The short answer is no. But, a business without a website will have to work harder and be more creative than a competing business that has an online presence.
All you have to do is think about how you use the internet. Let’s say you are thinking about taking your spouse out for dinner. You check online for “best italian restaurants” in your area. You find a couple close by, you read the reviews left by other customers, and you look at their online menu. After all of this, you find the restaurant you want to have dinner at. Then, it is off to enjoy a plate of spaghetti and meatballs!
There could have been an even better Italian restaurant close by but, since they didn’t have a website, they lost out. People are busy and anything you can do to save them time is helpful to both the consumer and your business.
How did people find businesses before the internet
When I was younger and there was no internet, the phone company gave you a phone book every year. The phone book used to look up businesses was called the “Yellow Pages”.
In the Yellow Pages, businesses could buy a listing which would include contact info, business location, services they provide and even a small advertisement for the business.
Many times I would look in the Yellow Pages to find a business. Need a plumber, search under “P” and there would be several to choose from.
Well, the internet does for the consumers what the Yellow Pages did “back in the day”. And, back then if your business didn’t advertise in the Yellow Pages, you were at a competitive disadvantage.
Searching for a business today
It is a little different searching for a plumber these days but, you will get similar results. You pull up a browser on your computer, tablet, or smart phone, type search terms into a search engine such as Google, Bing, or Yahoo, and receive a list of results for your search.
Some searches I have done recently:
- Restaurants near the hotel my wife and I were staying at.
- Best product for refurbishing our kitchen counter top.
- Products to get rid of a certain kind of weed in my yard.
- Reviews on computer printers for my home office
As you can see, people use the internet daily to find products and services. Make sure your business has a presence on the internet to take advantage of this trend in business.
How do I create a website for my business
There are several ways you can create a website for your business. Larger companies may choose to pay a web designer to create their website. Depending on the size and scope of the business, this can cost you a lot of money. But, in the long run it will be beneficial to your business to have a presence on the internet.
What if you are a smaller business or an individual entrepreneur like a real estate agent? Well, you can choose to pay someone to create the website for you. Or, you can learn how to do it your self.
“Slow down young fella!! Learn to do it myself?? Sounds too hard and I wouldn’t know where to start.” Well, I was in the same boat as you. But, I was driven to be successful in business. So, I started to investigate ways to create websites and I found Wealthy Affiliate.
At Wealthy Affiliate, you learn how to create a website, how to rank high in search engines, how to research keywords that work, and much more. The best part is that you can start for free!
Please feel free to leave any questions or comments below. Good luck in all you do!