So, why are long tail keywords important to the success of your website? One of the ways to get traffic to your website is for people to use search engines and look for products in your niche.
When a person uses a search engine and then visits your website through a search, it is called getting organic traffic. Organic traffic is the result of unpaid search engine results. This is the opposite of website traffic generated by paid advertisements.
There are many ways to get people to visit your website. You can use social media, you can take out ads in your local paper, you can use email campaigns, or you can get your website to rank on the first page of the many search engines on the web.
Since the success of your website is helped by getting people to view your site, it is important that your website ranks higher in search engine results.
Let’s see how this works in a real life example.
So, you have always wanted to own a dog but, you don’t know much about dog ownership. You decide to do some research on the internet to learn more about what it takes to raise a dog.
One search you may try is pet supplies. A short keyword like this is called a “head term”. I searched pet supplies in Google and it generated 4,900,000,000 results.
Another search you could try is best dog food. Long tail keywords are typically 3+ words in length so, this would be considered a long tail keyword. But, when I search this keyword in Google, it comes back with 3,480,000,000 results. If you sell dog food and want to rank on the first page in Google, you would need to outrank 3.48 BILLION other websites.
Now, let’s try a better long tail keyword. You could search for best natural dog food for Labrador retriever puppies. This long tail keyword brought back 11,400,000 search results.
Let’s focus in even more. Search for best natural dog food recommended by veterinarians for Labrador retriever puppies. This search brought back 4,250,000 results. As you can see, the results go from billions to millions.
Long tail keywords are meant to target niche demographics not mass audiences. And, the longer the keyword, the less competition for your product.
This is just an illustration of how using good long tail keywords will give you less competition when trying to rank on search engines. There are still other things you will have to do to help your website rank higher in the search engines. But, that is for another article.
Hopefully, from now on when you search for products on the internet, you will use long tail keywords that will be more specific to the products you want. And, when you create a website for your business, you should always keep long tail keywords in mind.
This will get you less monthly searches but, more specific searches which mean people are ready to buy! In other words, less tire kickers and more consumers ready to purchase products from your website.
When creating content for my websites, I have been using an industry leading Keyword Research Tool called Jaaxy. More than just a keyword research tool, Jaaxy will help you with search engine rankings, keep track of all your keyword research in easy to find lists, and help with Affiliate Programs. If you have a website or are considering one, you owe it to yourself and your success to check out Jaaxy.
Give it a try with a sample keyword search.
If you have any questions or comments, please do so below. Good luck in all you do!